- Matica´s new facilities located in Sant Cugat del Vallès, Barcelona will improve the company´s efficiency in terms of freight cost and technical support for Europe, CIS, and Russian partners
- Marketing, Customer Support and Logistics concentrated in Barcelona offices for European partners
Barcelona, Spain, 29th of June 2021 – Matica Technologies announces the establishment of its new European Marketing, Technical Service and Logistics center in Barcelona (Spain) for European, CIS and Russian markets. Strategically located in Sant Cugat del Vallès, 15 minutes far from Barcelona downtown and 25 minutes far from the Airport, the location was chosen not only for its international and local accessibility but to be surrounded by a network of the most important European headquarters from banking, printing, and labs companies in Spain.
Matica Spanish facilities will count on 700 m2 in total, divided into 250 m2 for offices and 450 m2 for the warehouse area. The offices will host the central European marketing department with the objective of enhancing a global marketing strategy and support the expansion of the successful M·Connect Partner Program into more regions. The warehouse will secure permanent stock of the complete portfolio of desktop solutions, consumables, and spare parts, enhancing Matica´s service and efficiency with reduced lead times and freight cost.
“To make sure our European partners´ needs are being met, one of the main goals from the Marketing Department is to offer the best support, not only updating and communicating new products and services but providing the best sales and marketing tools to our channel to increase brand awareness, lead generation and product introduction,” said Raúl García, EMEA Marketing Manager of Matica Technologies Group. “MC310 Direct-to-Card global campaign will be the first Marketing Project coordinated enterally from the Barcelona office”
Barcelona facilities count on a multicultural, international, and multidisciplinary team, integrated by a group of professionals with a wide range of expertise in printing markets, following the company´s equality, diversity, and inclusion policy.
“The opening of the new offices in Barcelona is part of the company’s expansion strategy. The main objective is to offer the best service to our partners to help them penetrate strongly in the vertical markets, improving delivery times and strengthening our sales force. The manufacture of our Desktop solutions in Europe means that we can provide a better logistics response to our partners from a European location as privileged as Barcelona” said Ricard Ferrer, VP Global Marketing & Product Management.
Matica Europe Office Contact Details :
Matica Technologies Europe, S.L.
Avda. Corts Catalalanes, nº 8, 1st Floor
Edificio Trade Center II
08173 Sant Cugat del Vallès, Barcelona
Matica is a fast-growing and innovative global company, which develops, manufactures and markets a vast range of products in the secure ID, and payments industries. Matica has a strong international network, operating globally providing local sales and services through its offices in Switzerland (HQ), Italy, Spain, India, Malaysia, China, USA and the UAE. The company supports thousands of customers with its global network of certified resellers, value-added distributors, and system integration partners. For further information, please visit maticacorp.com