Case Study

public transport

Vienna’s Transport Network Drives Innovation into Travel Cards


As one of the largest employers in Austria’s capital city, Wiener Linien is Vienna’s public transport operator carrying around 2.5 million passengers every day on their 161 underground, tram and bus lines. The company employs 8,700 people who provide a 24/7 year-round service. In 2014, this amounted to transporting 931 million passengers covering 180,000 kilometres. Wiener Linien is the choice of transport for 39% of the city’s travel trips.


Matica Technologies’ partner

The project was a collaboration between MAKIDATA GmbH and exceet Card Austria GmbH having been selected by the primary supplier WienIT, an IT supplier specializing in the utilities and public services sector in Austria.

For almost 30 years, MAKIDATA has worked closely with international customers to provide service and customized systems for plastic cards and metal plates. Its comprehensive portfolio includes card mailing systems and complementary products for all-round card production and processing such as encoding and data management solutions – systems that finish plastic cards with versatile personalization technologies.

exceet Card Austria is a leading international technology group specializing in card-based security solutions such as RFID. The company also manufactures plastic cards at its high volume production facilities; cards range from magnetic strip to state-of-the-art smart cards. exceet provides tailor-made solutions in personalization, special packaging, lettershop and mailing.



WienIT was chosen by Wiener Linien to personalize and send out its new multi-functional annual pass (Jahreskarte). Although the printing house already processes millions of documents per year, handling plastic cards was a new field of business.

exceet and MAKIDATA won an EU-wide tender to provide WienIT with a complete solution for data preparation, personalization and mailing of these annual passes. While the partner exceet also won the part for delivering the cards, the consulting of MAKIDATA together with the service contract and its dedicated Service Level Agreement (SLA) became a complete solution for WienIT.

  • MD Data Preparation Software (MAKIDATA customized solution for SAP systems)
  • S7000 Main controller with MaticardPro software
    ChipMan Mifare Desfire Encoding Software (MAKIDATA)
  • Dual card feeder for different plastics (card layouts) to feed different card layouts in one mailing product
  • RFID encoding with SAM module based on Mifare DESfire EV1
  • Magnetic stripe encoder
  • Seven printing modules for sequential photo colour printing, black and white text and overlay protection on environmental friendly PET-G cards CardAttach mailing unit
  • Neopost DS100 card folding, attachment feeder and inserting unit

This multifunctional card had to be able to offer a number of services to the cardholder prompting different applications for today and the future:

Public transport access

Car parking authorization

• E-payment for taxi and car sharing

As well as future additional services such as applications for senior citizens and extension of the use of the ticket for national rail connections.


Innovating in business takes you to new places

As a forward-thinking company, which continues to expand its transport network to improve its accessibility to the
public, Wiener Linien genuinely cares about its customer service and the environment. Given that Wiener Linien is the
choice of transport for 39% of the city’s travel trips the network proudly carries more people than cars do.
The annual pass, which was introduced through a central government initiative, will endeavour to support Vienna’s
citizens to manage transport-related responsibilities all from one multi-functional card. Currently, there are two types
of cards available to its citizens: annual and premium.


Customers receive their ticket to ride

“We were aware we wanted to achieve a lot. And we have been rewarded with a comprehensive solution that
allows us to offer customers the opportunity to upload their data online, to integrate complex personalized
data internally and to then provide a multi-functional card, which can be kept for the years to come,” notes Andreas
Birke, Head of Output Management Center, WienIT.


Key success factors

• Modularity of the S7000 (and handling seven printing modules)

• Sophisticated sequential photo printing

• Compatible with PET-G card material

• Open software architecture for encoding software interface

• Best price / performance ratio


“Being one of the primary participants in such a well-received and innovative transportation system is a
great privilege for Matica and we are delighted that MAKIDATA and exceet introduced us to Wiener Linien,”
says Sandro Camilleri, CEO, Matica Technologies. “This has been an exceptionally engaging and rewarding
project for Matica and we expect to support more national transportation programmes with secure ID
issuance in the future.”


Download and read full case study

This success story was featured in ASMag, Media link: